Brand Building Brand Purpose Storytelling
How Bold Bean Co Built a Cult Brand Through Obsession and Purpose
October 29, 2025
Brand Building Brand Purpose Storytelling
How Bold Bean Co Built a Cult Brand Through Obsession and Purpose
October 29, 2025
  • Lead with Obsession, Not Just Passion
  • When it comes to building a brand people truly feel, passion isn’t enough. You need obsession. Amelia Christie-Miller, founder of Bold Bean Co, didn’t just love beans. She was bean obsessed. That clarity became the brand’s north star and shaped everything from product development to company culture.
  • Make Your Mission Bigger Than Your Product
  • Bold Bean Co never set out simply to sell more jars of beans. The goal was to make the nation fall in love with beans.
    That broader mission gave the brand an infectious story that resonated with the media and consumers alike.
  • Be Playful About the Unexpected
  • A bean brand that inspires fan art? Yes, really.
    Bold Bean Co turned one of the dullest supermarket categories into something joyful and shareable by embracing its unexpected charm. It became a masterclass in creative brand storytelling.
  • Build a Culture Around Your Purpose
  • “Bean obsession” is more than marketing. It guides how the team talks, acts, and innovates.
    When purpose moves from being written on the wall to being lived every day, it becomes a genuine growth driver.
  • Create Stories That Travel
  • From “bean-obsessed” fans to people gifting jars at dinner parties, every act of advocacy becomes powerful word-of-mouth marketing.
    The best stories don’t just sell. They spread.

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