Our process

OUR COLLABORATION

You’re focused on growing your brand in your home market, but increasingly are starting to look overseas for more opportunity.

Problem is, you don’t know the market, you don’t have much time, it’s risky but you know your brand deserves the chance.

Our process is designed to be efficient, quick and driven by actionable insight that’s actually useful. We take the guesswork out of launching in a new market with local experts who have lived experience of launching and scaling international brands here.

• Growth
• Opportunity
• Momentum

Growth

Opportunity

Momentum

Our 3 step process can help you launch or relaunch for success.

— I'm thinking about launch but...

What does it take to work in the UK?

What we'll do

First market analysis — understand the category you would be entering, the opportunity and basic commercials, barriers to entry, growth potential. We’ll give you a simple yes or no answer, backed up with all the intel and local market knowledge you need to make an informed decision on whether the UK market is right for your brand.

— Yes, the UK market is right but...

What does that mean for my brand?

What we'll do

Resolution of barriers to entry identified by stage 1- we won't just expose problems, we'll find you solutions.

Brand growth strategy vision, bespoke brand and comms and commercial recommendations, operational solutions.

— I'm ready but...

Can you help us launch?

What we'll do

Everything you need for a successful launch. We can provide partner recommendations or a fractional launch team to meet your specific needs: Business, operational, brand, RTM and marketing. We are agile and flexible to meet the demands of the project.

SERVICES

Sourcing & manufacturing

Tailored proposition to EU regs

Full commercial, marketing & communication plans

Smartwater UK launch

Philippa lead the UK & EU smartwater launch, with a brief to disrupt the traditional UK water category as quickly as possible

SERVICES

Brand adaptation for the UK market

Launch & scale marketing plans

Building a UK team setting the vision, values & culture

Popchips UK launch

Launching America's fastest growing snack brand in the UK. Ruth was employee no.2 and stayed with the brand through 7 years of YOY growth until it was acquired.

SERVICES

Brand & marketing strategy

Commercial strategy

Executional roll out

Driscoll's UK launch

Our first client as TomorrowBrands, we are still working with Driscoll's to change the face of produce in the UK

SERVICES

Commercial strategy & execution

Management full UK & EMEA revenue & investment budgets

Winning & managing all retailers

Minor figures growth to investment

Sofia lead the pivot from on-trade to retail sales to survive Covid, launching the brand into UK & Irish grocery

SERVICES

Brand creation and positioning

Buzz worthy marketing campaigns with 3m+ impressions on TikTok

GTM launch strategy

Simply Roasted launch

Ruth lead the brand creation, marketing & brand strategy at pre-revnue UK snack brand Simply Roasted. Took brand from a name on a piece of paper into national distribution.