Bold Bean- lessons in brand building
October 14, 2025
Bold Bean- lessons in brand building
October 14, 2025
  • Lead with obsession, not just passion.
    Amelia didn’t just love beans- she was bean obsessed. That clarity became Bold Bean Co’s north star, shaping everything from NPD to culture.
  • Make your mission bigger than your product.
    The goal wasn’t to sell more jars of beans- it was to make the nation love beans. That broader mission made the story media-friendly and infectious.
  • Be playful about the unexpected.
    A bean brand that inspires fan art? Bold Bean flipped a dull category into one that’s fun and shareable by leaning into its unexpected charm.
  • Build a culture around your purpose.
    “Bean obsession” isn’t just marketing- it guides how the team talks, acts, and innovates. Purpose becomes powerful when it’s lived, not just written down.
  • Create stories that travel.
    From “bean-obsessed” fans to people gifting jars at dinner parties, every act of advocacy fuels PR gold

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    For more inspiration check out the full episode on our Podcast page

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