A year ago, we quietly started a new chapter at Tomorrow Brands. One that’s felt equal parts exciting and instinctive. We became angel investors.

After spending years building, scaling, and partnering with brands across FMCG, you start to develop a certain radar. You know the feeling- that slightly irrational sense that something has it. And now, we’re finally in a position to back those gut feelings with more than just enthusiasm.

We joined The Angel Group last year, a brilliant network that’s really helped us on our way. Since then, we’ve made our first two investments in businesses we really believe in, and we’re actively looking for more. Ideally, we’ll invest in two brands a year, with a growing focus on the UK scene.

So what do we look for?

There’s no pitch deck scoring system or investor rubric. It’s gut instinct. But it’s double gut instinct, really- because every decision we make is talked through, debated, and sat with between both of us (Ruth and Philippa). The brands we back have to feel right. Energetically. Strategically. Humanly.

We’d love to hear from more UK-based angels backing food & drink brands. And if you’re a founder raising capital for something exciting, especially if it’s early-stage and purpose-led, we’d love to hear from you too.

Huge thanks to The Angel Group for helping us start this journey. The advice, connections, and friendships we’ve made there have already been invaluable.

Let’s see where this goes.

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