Berries are so joyful 🍓🫐

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And itis an absolute joy supporting Driscoll's with their UK roll out, we know we don't eat enough fruit & veg as a nation- what better way to try and change this by enticing more people in to the produce category by showcasing the best of British Berry Season (and the power of brand!)

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This summer we brought The Berry Patch, a 3 day brand activation, to Soho to bring all this to life perfectly

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From hundreds of berry tastings at our berry bar where you could try unexpected flavour pairings (blackberries, sea salt & olive oil anyone?) we brought flavour, freshness, and fun to the streets of Soho.

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In just three days, our pop-up brought the berry magic to life:

✅ Over 33,000 Driscoll’s berries tasted

✅ A bunch of branded merch and berry-sweet surprises

✅ Plus, three lucky golden ticket winners who went home with hampers packed with joy

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The response was amazing, so many happy faces, great engagement & long dwell time.

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This activation reminded us:

🌿 British produce truly resonates

🍓 Simplicity paired with quality sparks engagement

🫐 And true joy drives authentic, lasting reach

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Amazing team effort from our agency partners too- Positive Experience, Seed, Bacchus, Ark Design

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We’re devoted to delicious, and there's so much more to come.

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