What brands can learn from start ups about marketing- lessons from Lottie Unwin, start up marketing expert

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We loved having Lottie on the TomorrowBrands podcast recently, so many pearls of wisdom, but here are our favourite top 10.

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1. Strategy is actually about deciding what not to do- at it’s best it’s brutally simple
2. Ask yourself- what is the one thing we are focussed on?
3. And what are we brave enough to ignore?
4. You don’t inherit the right to think long term, you earn it.  Sometimes building a brand is just about survival
5. I wish more founders understood how commercial marketing is- we can’t do our jobs unless we understand how the business actually works
6. Marketing is not a cost centre- it’s the growth driver of the business 
7. Being a challenger brand doesn’t mean being cool- it means being brave.  Think about what you are actually challenging, usually it’s the incumbent or a category- NOT other challenger brands
8. Your competition isn’t actually another snack brand- it’s TikTok, it’s a 3pm coffee- lets redefine what we’re actually up against
9. Look for your unfair advantage and then focus on it obsessively and relentlessly
10. Less complexity, more courage.  

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Check out the full episode on the podcast page for more inspo.

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